Strictly Fish has been in the aquarium business since its origin in 1991. Based in Lakewood, Calif., the store has experience in fish care ranging from ponds and tropical freshwater fishes to salt water reef aquariums. Strictly Fish has a wide selection of saltwater and freshwater fishes. In addition, it also offers a selection of African cichlids on the west coast and some breeds from outside Africa. The store supplies all kinds of custom aquarium designs and dry goods, including filters, pumps, test kits, lighting and all kinds of frozen foods.