Graj + Gustavsen is a creative firm specializing in strategic solutions for business growth. The firm is famous for building brands and brand extensions for Fortune 500 companies and entrepreneurs. Its brand image research features identity creation, packaging, product development, retail design and consumer experience. Graj + Gustavsen positions companies in the marketplace by considering various approaches that include category extension and new channels of distribution through brand licensing, sub branding, intellectual property sharing and brand asset maximization. Some of its clients include Banana Republic, Peter England PEOPLE, Rafaella Elements, Def Jam University, Discovery Channel, Harley Davidson, Timberland Mountain Athletics, and Walden Capital Partners.