The Mermaid's Cove Jewelers, located in downtown Mystic near the bridge, sells nautical jewelry and mermaid collectibles. Founded in 2000, this store shimmers with colorful mermaid carvings, sculptures, ornaments, paintings, figurines and all things mermaid one can imagine. In addition to mermaid merchandise, a selection of rings, necklaces, bracelets and earrings made of silver, gold precious gems and pearls are sold.