Finelight, founded in 1984 and located in Bloomington, Ind., offers a range of services for clients to achieve their marketing goals. The company offers in-house media planning and buying and its call center provides customer data in real time. Its approach to brand response also enables its clients to deliver branded communications. The company s media planning and buying capabilities include branding and awareness, direct response, brand response, list acquisition and cleansing, response analysis and custom research. The company also deals with areas, such as marketing and media plans, grassroots campaigns and public relations strategies.