WHO WE ARE American Signature Furniture is a furniture store that has been helping families furnish their homes for over 70 years. Find stylish furniture for your living room, dining room, and bedroom (including mattresses and youth furniture). ASF also offers the largest selection of reclining and power-reclining furniture around! DESIGNER LOOKS COLLECTION Our newest furniture collection, Designer Looks is full of the latest furniture styles at prices that are a lower than anywhere else. We listened to our customers about what their favorite styles are, and created an entire collection centered around making those sought-after looks affordable.