Applied Perceptions, also known as AP, offers call center and customer relationship management services. It provides advisory, direct marketing, crisis management, and incoming and outgoing call solutions. The company serves several businesses, political groups, trade associations and government entities. Applied Perceptions offers various call center management services, such as staffing, script drafting and technology analysis. The company also provides a range of consulting solutions. It handles media and customer inquiries, as well as prepares marketing and campaign plans. In addition, Applied Perceptions offers mail center services. The company conducts survey calls and provides employment and appointment verification solutions. It is a member of the Better Business Bureau.