AutoWorld Santa Cruz has been in operation since 1979, making it the oldest car rental agency in Santa Cruz and the only locally owned one. Owner Doug Factor says, "When you spend your money at AutoWorld, your money stays in Santa Cruz." Rental cars of all makes—GM, Ford, Toyota, Honda, Hyundai—are available for rent. AutoWorld also sells used cars. The friendly staff enjoys helping locals with the rental or purchase choice that's right for them.