TARP specializes in the measurement of customer satisfaction and loyalty. The company s economic models provide organizations with comprehensive insight into customer performance. It combines measurement, consulting and corporate expertise to support clients throughout the entire business cycle. TARP offers baseline, tracking, contact center consulting and training services. The company s capabilities include surveys, benchmarking, call center, retail transaction and relationship tracking and contact center analysis. It serves the automotive, financial services, health care, manufacturing, pharmaceuticals, public transportation, retail services, telecommunications and airlines markets. TARP is headquartered in Arlington, Va.