ABOUT THE BRAND New Orleans is hot and sultry. While the air’s heavy with humidity, the spirit is light. Down-home one minute and dressed up the next. Confusing, mysterious—even a little dangerous. When you truly love something, you share it. So: whether you were born here, a transplant, or simply passing through, we hope you can be a New Orleanian wherever you are. Founded in 2005 by New Orleans native Blake Haney, we have since helped create a small cottage industry of start-up brands that celebrate the culture and lifestyle of New Orleans. We stand apart as a brand in this new fray. Our designs start a conversation about the city. Our products are always focused on being honest with how the city should be represented, reflecting the good and the bad. Our audience of customers now reaches all 50 states and to 64 countries. All products are locally designed and printed using water based inks where possible.