Geppetto's, owned and operated by the Miller Family, has been a San Diego toy storetradition for over 30 years. Although its original location was in the Old Town area of San Diego,its La Jolla location is quite popular.It hasgrown considerably in the last few decades with stores from Carlsbad to Chula Vista and many neighborhoods in between. Geppetto's toy experts areeager to recommend age appropriate toys that are entertaining, engaging, interactive and most of all, fun. Geppetto'sprides itselfon exceptional customer service. It offers complimentary gift wrapping every day and can even special ordertoys for customers.