A second generation company, Goodhearts Jewelry brings years of expertise to make your jewelry buying experience a smooth and pleasant one. Now owned by Bruce and Alan Goodheart, this family began its service to its clients in 1951 in Sedalia, MO. Alan and Bruce grew up knowing nothing but the jewelry business and how to treat customers. This has carried over to their current endeavor in Overland Park, KS. Though their father and mother taught them the business, their tradition of quality merchandise, fair pricing, and going that extra step to make things very special still continues to this day. Honest, informative, educational, caring, and fair. These are the values Bruce and Alan try to deliver to each and every one of their clients today and in the future.