Grandall Distributing Co., Inc provides comprehensive coverage of the Mexican-Latin needs, currently servicing 1, 500 stores in California. For a generation, Jose M. Granda, president and general manager, has been responsible for manufacturing, warehousing, and distributing Mexican-Latin products to a large, rapidly expanding and relatively neglected segment of Californias population. His expertise, fitting the plan to the needs of the modern complete supermarket, is second to none. He is now being used extensively as chief advisor to many large companies in both the manufacturing and retailing areas. Tradition is uppermost (if mother used it, Its got to be good ). For example, many old time home remedies are not readily available to them because they are not listed in the top selling items nationally. However, in the MexicanLatin communities, they are still number one, and special trips are made to get these products where they are available. Why not at your stores? Mexican-Latin people find that their needs are not filled by the average Health and Beauty Aids departments. They buy brands that they recognize and know to be good. In many cases they are not able to read the directions or instructions on the new products.