Throwing a party? iParty has absolutely everything one may need and its variety of products, props and decorations is enormous. It carries themed party goods, costumes and accessories, serving trays and platters, paper goods, cake decorating and candy making supplies and party favors. It also boasts a full-service balloon station that can not only personalize mylar and helium balloons but offer rental tanks. This store is colorful, clean and organized with well-marked aisles and a helpful staff. Patrons can benefit from many discount programs for companies, senior citizens, the iTeach Rewards Club, Charity Days and the Birthday Club for kids 12 and under. iParty is the second largest store located in the White City East Plaza.