Since 1991 we have been helping our clients better understand their customers by designing and executing research at the point-of-purchase, where the most critical decisions are made. We are one of the only research firms that truly Integrates both Attitudinal ( Survey ) and Behavioral ( Sales ) research to give our clients a more holistic answer to their marketing questions. Integrated Research Associates was founded under the philosophy of becoming True Partners with our clients in the area of our specialty-. This is backed by our emphasis on hiring associates that are qualified as senior level consultants in the area of market research design, implementation and analysis. Our desire to achieve excellence in these three areas is the foundation on which we operate and the key component in our mission statement put forth at our inception over 17 years ago.