The La Perla undergarment line got its start in 1954 in Bologna and is still the leading name in luxurious and fashionable lingerie, although the upscale brand is also known for its elegant loungewear, sleepwear and swimwear. This Rodeo Drive boutique features La Perla collections including Signature, Black Label, Joelle, Studio and Occhi Verdi. The inventory is vast and the offerings are varied to suit all types of women and men. Visit the La Perla website for more information about the brand.