Mirrorball is an NYC-based creative agency. Our family of strategists, designers, writers, and producers share a sacred bond, rooted in our passion for contributing to and impacting popular culture. We strive to create or enhance human experiences by rethinking the way brands, retailers, attractions and hospitality businesses participate in our lives. As participants ourselves, we naturally approach our work with an immutable advocacy for the people our clients look to serve. We strive to create cultural relevance at every step without ever becoming invasive or contrived. We are untethered from classification within a particular discipline or historical way of doing business. Be it through the design of IRL or digital experiences, content production, or through the creation of other marketing innovations, our work moves people at their core. Utilizing a proprietary framework of science, psychology, and art, our concepts are designed with deep narratives that evoke intense emotions intended to result in long-lasting, positive memories. It is these important memories that help whomever we touch live more fulfilled lives. For over 14 years world-class brands and companies including Perrier, Dos Equis, General Electric, Jack Daniel’s, Pepsi, L’Oreal, and Harley-Davidson have put their confidence into Mirrorball to create new opportunities to deeply connect with the people their businesses touch.