In business for more than 50 years, The MSR Group is a full-service market research company based in Omaha, Neb. The company assists its clients in qualitative as well as quantitative data collection methodologies besides offering analytical support and strategic recommendations. Its customer satisfaction and advocacy product, APECS, is being utilized by financial institutions across the country. Its additional gamut of services include web-based research, advertising creative testing, competitive intelligence research, central location tests, product/taste testing, telephone polling, store audits and mystery shopping. The MSR Group serves a long list of clients from diverse markets, comprising financial services, retail, manufacturing, health care, hotel/leisure, advertising and government.