Nielsen Claritas is a source of accurate, up-to-date demographic data and target marketing information about the population, consumer behavior, consumer spending, households and businesses within specific geographic market areas in the United States. The company s target marketing research and market analysis services are aimed at helping customers with consumer and business-to-business marketing and maximizing profitability with target marketing programs, marketing tools and B2B marketing software. It offers market segmentation systems, market analysis consulting services and marketing software applications to help clients with site location analysis, site selection, advertising sales and customer targeting. Some of the data that the company provides clients with include market segmentation data, demographic data, consumer marketing data, marketing analysis tools, market demographic applications and marketing strategy experience.