Founded in 1891, Outdoor Advertising Association of America Inc. is dedicated to promoting, protecting and advancing outdoor advertising interests in the United States. Based in Washington, D.C., it is the lead trade association representing the outdoor advertising industry. The firm offers memberships in five main categories, which includes general, other outdoor media, associate, affiliate and international. Its strategic focus is on government relations, marketing, communications, membership and operations. The Outdoor Advertising Association of America Inc. (OAAA) rewards excellence through many distinct awards programs, such as OBIE Awards, Out of Home Media Plan Awards and more.