Personal Marketing Research was founded in 1953 by John and Eleanor Duffy. Originally a division of Per Mar Security, the company is formerly known as Per Mar Research. In 1992, Patricia E. Duffy, the president, purchased the company from her family and changed the company name to PMR. Since becoming a separate corporation, PMR has grown from a single office field service to a multi-dimensional market research company that has been conducting local, regional and national market research. PMR is an Iowa corporation with offices serving all of Iowa and Western Illinois. The company has offices in Davenport, Cedar Rapids and Des Moines, Iowa. PMR employs nearly 100 people in many capacities. It has expanded to two fully-staffed mall facilities and has the ability to host focus groups in Davenport, Cedar Rapids and Des Moines. PMR is a member of the American Marketing Association and the Market Research Association.