THE HOTEL The Row NYC hotel has pioneered a new era of individuality among Times Square hotels by meeting NYC’s signature urban grit with grandeur. Row NYC transforms your stay into a completely contemporary experience – with a front row view to Times Square that’s truly incomparable. Outside the hotel, guests have access to anything and everything Times Square has to offer – 24/7. Inside, the Row NYC is a medley of inspired New York City amenities. Learn about ROW PASS – included as a Facility Fee Perk!