BCBG first displayed its collection in New York in 1996. Since then the designer has been displayed on runways and red carpets worldwide. BCBG stands for "bon chic, bon genre," which is French for "good style, good attitude," and Max Azria is the original designer. This large, bright location in Century City Westfield Mall carries most of BCBG's full line of women's apparel, including dresses, skirts, tops and bottoms. It also carries certain accessories, like BCBG's famous line of handbags, jewelry, watches and belts.
