BCBG Max Azria is a women's boutique clothing store located on Greenwich Avenue. The initials BCBG stand for "bon chic, bon genre," meaning "good style, good attitude." Started in 1989, the store specializes in evening dresses and cocktail dresses. However, it also carries a large selection of stylish pants, shorts, jackets, sweaters, swimwear, handbags, shoes and other accessories. BCBG's complete catalog is viewable on the company website.