Walking into this L.A.-based designer's East Hampton store and you begin to think you are walking into someone's beach house: with the white-washed walls, wide-board wooden floors and white modern chairs.
The furniture, as well as the clothing, are James Perse designs. He sticks to simple, casual but chic, with clean-cut designs and neutral colors. He keeps it close to home on the East End, offering t-shirt and rash guard pattern that represents all of the villages within East Hampton town.
Famed designer brand Elie Tahari offers a range of womenswear, menswear and accessories, including tops, dresses, jeans and more. As you try on your outfits in the dressing rooms upstairs there are fresh bottles of sparkling and flat water for you to enjoy. This global brand certianly makes its modern chic and sophisticated mark on Main Street.