Englewood / Colorado / United States
Microsel, Inc was formed in early 1994 to give computer resellers an alternative source for computer products and peripherals. Today, standard distribution channels do not fit the needs of highly competitive resellers and system integrators. Computer component prices fluctuate sometimes on a daily basis. Standard distribution channels are unable to react to market changes in a timely manner. At times it can take more than two to three months for price changes to be reflected in standard distribution pricing structures. The time between the price drop in the market and when the distributor lowers their price is lost profits for the computer reseller and/or integrator. Microsel realizes this problem and offers the reseller a competitive source for products and services. Thus, Microsel customers can be confident they are receiving aggressive pricing in the market at any given time. Microsel has achieved rapid growth in the dynamic computer industry by giving customers what they want: top quality products, knowledgeable sales assistance, on time delivery, competitive pricing, and a hard-working business relationship. Microsel is currently focusing on manufacturing high quality Servers & PC systems. These systems are channeled through computer resellers, VARS, mail order and retailers. The systems are custom configured using customer specified components, packaging and logos. Microsel was originated by the collective efforts of three seasoned veterans who have a proven track record in the computer field. Each individual has expertise in a different area of the computer marketplace ranging from the manufacturing of computers, to product procurement, to product sales. Combined these three individuals have over forty-five years of industry experience. Seeing a niche in the market that was not being addressed by standard channels of product sales, the company began. Since its inception in 1994, the company has experienced growth rates which far exceed the industry average. Microsels growth has been fueled by the basic fundamentals it was founded upon. Microsels philosophy is to hire experienced & knowledgeable people that have proven success in the administration and sales of computer related products. Our face to face and phone sales teams consist of individuals who have established relationships with computer resale organizations throughout the country. Since early 1994, Microsel has expanded its product offerings by selectively marketing product lines, which bring incremental business to both the manufacturer and Microsel. This philosophy has provided Microsel with calculated and controlled growth, which continues to exceed projections. Accordingly, personnel and facilities have been expanded to facilitate this growth. Microsels Minnesota office focuses on the Midwest, which includes Minnesota, North Dakota, South Dakota, Iowa, and Wisconsin. Our office in Chicago covers Illinois, Michigan, and Ohio. Our Colorado office covers the Rocky Mountain region which includes Colorado, Utah, Wyoming, New Mexico, Nebraska, Kansas and other western states. Our Southern California office facilitates business throughout California, Seattle and Portland. We are rapidly expanding outside of these markets into a national level via telemarketing, satellite offices and national VAR partnerships. Currently products are being sold into every major market in the United States. Microsels Minnesota office is located in a very accessible southwest suburb of the Twin Cities. Our Colorado office is conveniently located in the Denver Tech Center just south of Denver in Greenwood Village, CO. All Microsel locations provide sales, warehouse & production facilities, service, product training, sales training, product presentations, and product display.Our large volume production facility is located in City of Industry, CA. Finished goods are shipped from all Microsel facilities.
