Not Too Naughty sells lingerie, bedroom toys, sex videos and other adults-only products. The store is located just south of Fairmont Drive in San Leandro's lower Bal disctrict. The Bay Fair Center shopping mall is a block away. Other businesses within walking distance include a pharmacy, an auto servicing center, a beauty salon and several restaurants.
This shop offers CDs in most genres of Mexican pop music. It also sells lots of toys, dolls and gifts for kids. This is the place to get a mask just like that of your favorite lucha libre wrestler or a piñata for a party. The shop also wires money internationally and sells ice pops. It's in a busy strip mall with businesses that cater to Latinos, including several food shops, clothing shops, a shoe-repair shop and a chiropractor's office.