Sternberg Chevrolet on Dixie Hwy Although we are new to Dixie Highway, we arent strangers to Louisville and Southern Indiana. The Sternberg family has enjoyed serving the great folks of the Greater Louisville area for over 52 years. The owner of our Chevrolet store, Brian Sternberg, grew up here and graduated from St. X High School. Learning how to operate a car dealership from Steve Sternberg, his father, Brian has continued the tradition of surrounding himself with people who hold the value of caring for customers as if they were family.