When it comes to fashion and apparel, Rugged Wearhouse operates with a value driven philosophy and claims to be the country's premier "off-price retail pioneers" by catering to the clothing needs of young, contemporary adults desiring modern fashions at bargain prices. The store has a large showroom filled to the brim with racks of discount clothing, close-out garments and prides itself on carrying up-to-date fashions for men, women and children.