Founded in 1973, Wheel and Sprocket is now Wisconsin's largest bicycle store. This location has hundreds of bikes available, as well as accessories of various types including lights, reflectors, spare tires and bicycling clothes. Customers can visit the store or order online.
Wheel and Sprocket also has a large service department that will maintain and repair bikes.
Skiing equipment is also available at this location.
Play It Again Sports is a used sporting goods retailer. This location of the national chain carries a wide variety of gently used sporting goods, from weights to baseball bats to athletic mats. The staff here says that some of the most popular items are treadmills and ellipticals.
Since 1963, Emery's has provided the premier training and equipment for fitness, cycling and triathlons. In its Lisbon Avenue location since 1975, Emery's is one of the nation's leaders in Trek and Cervelo bicycle sales. Co-owner Brent Emery grew up in Wauwatosa and is proud to provide the community quality bikes and other goods for healthful lifestyles. Emery was an Olympic cyclist, and lends his expertise through the shop's biking classes and clinics.
