This New York City store finds itself at home on Newtown Lane with laid-back, "beach-friendly" garments. With it's antique-style awning and white walls you may feel as if you are shopping in a Hamptons beach bungalow. The company consolidated it's smaller stores in East Hampton into the one large location a few years ago, with both men's and women's styles in one place. You can enter Scoop Beach from Park Place or Newtown Lane.
Walking into this L.A.-based designer's East Hampton store and you begin to think you are walking into someone's beach house: with the white-washed walls, wide-board wooden floors and white modern chairs.
The furniture, as well as the clothing, are James Perse designs. He sticks to simple, casual but chic, with clean-cut designs and neutral colors. He keeps it close to home on the East End, offering t-shirt and rash guard pattern that represents all of the villages within East Hampton town.