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Kenneth Cole Productions, headquartered in New York City, designs, sources and markets a broad range of fashion footwear and handbags, and through license agreements, designs and markets apparel and accessories. Incorporated in 1982, the companys products are targeted to appeal to fashion-conscious consumers, reflecting a casual urban perspective and lifestyle. These products include core basics that generally remain in demand from season to season, and fashion products that are designed to establish and capitalize on market trends. The company markets its products to more than 7,500 department and specialty store locations. Kenneth Cole Productions also sells its products through its consumer direct business, which includes more than 80 retail and outlet stores, consumer catalogs and interactive Web sites.