Innovative Designs manufactures a range of insulating, windproof and water-resistant apparel and accessories for hunting and ice fishing purposes. The company offers pants, gloves, jackets, wind shirts and sleeping bags under the brand name of Arctic Armor. It provides thermal insulation wraps under the trade name of Insultex, which consists of micro-air molecules trapped inside the fabric to enhance buoyancy. Innovative Designs also offers swimwear for toddlers, girls and women. The company has a partnership with OUTTECH, for the sale of its hunting-related products. Innovative Designs has operations throughout the United States and Canada. In addition, the company conducts research and development works to design house wraps for the construction industry.