New York / New York / United States
Rasenberger Media LLC is a consulting company providing strategic business development and outsourced management services to the media industry. Founded in 1998, Rasenberger Media specializes in helping media companies develop and launch new networks on cable, DBS, Telco, VOD, broadband and mobile platforms in the US During the past 14 years, Rasenberger Media has been retained by over 50 networks to build their business models ; develop and execute their cross platform distribution, marketing and branding strategies ; negotiate their distribution agreements for cable, DBS, Telco, VOD, broadband and mobile platforms ; advise on digital growth strategies ; assist in fundraising and strategic partnership development ; hire, train and manage sales and marketing teams on an outsourced basis ; and build linear networks from concept through launch. Since its inception, Rasenberger Media has successfully launched more than 20 independent networks, including TRIO, Newsworld International, TV One, Sorpresa, The Anime Network, World Championship Sports Network ( now Universal Sports ), Universal Musics IMF ( merged with Ovation ), Al Jazeera English, QTV, MGM HD, Russian Kino and Outside TV, to name a few. Additionally, Rasenberger Media has advised many established media companies on business development and growth strategies, including Verizon Wireless, Outdoor Channel Holdings Inc, Al Jazeera, MGM, Universal Music and Modern Times Group/Viasat, among others. Rasenberger Media has developed an excellent track record for accurately identifying and assessing new market opportunities in the media business. Since its inception, Rasenberger Media has evaluated hundreds of new network concepts, advised many dozens of companies on the evolving media landscape in the US and abroad, and been retained by several of the top private equity firms in the US to provide analysis and due diligence on investment opportunities in the media space. Rasenberger Medias success ratio for identifying, developing and launching successful and sustainable new business ventures in the media space has firmly established the company as one of the leading consultants and outsourcing firms in the field. Catherine Rasenberger, a 25 + year veteran of the cable industry, leads Rasenberger Medias team. Prior to founding Rasenberger Media in 1998, Rasenberger was Sr. VP Affiliate Sales and Marketing for The Food Network. Part of the original launch team in 1993, Rasenberger managed the domestic and international distribution, affiliate marketing, and local ad sales efforts for the network during her six-year tenure. Previously, Rasenberger held senior management positions in international/domestic network development, affiliate and advertising sales, marketing and public relations at major media companies including TV Guide, ESPN, Cablevision Magazine, and Warner Bros. Television. Rasenberger started her career as a researcher at ABC News, and later, as segment producer for Goodson Todman TV. Rasenberger holds a BA in History and Literature from Harvard College, Harvard University.
