July, the month weve been waiting for? We start gathering our thoughts for the newsletter about a week before you receive them. I generally go back two or three weeks rereading the months produce tabloids to jot down some highlights. June was interesting; each week was like someone was playing with the on/off switch. First week too much rain damage, second week too cold, third week too hot! All of this affecting cost and supplies. Remember when California, Mexico, Peru and Chiles avocados were all looking good, plan your promotions. Oops, avocados are now reaching record highs. Last month we touched on our local cherry growers struggles. April they were hanging in there, May looking good, June all bad and now were hoping for a good northwest season. Im going out on a limb here, but good tree fruit will arrive mid-July.