Established in 1974, American River Raft Rentals is a company offering self-guide river rafting trips on the lower American river. Located in Gold River, Calif., the firm provides its vast customer base an array of services, such as river convenience store, river parking and shuttle bus services. The company organizes rafting trips for groups of various sizes. In addition, American River Raft Rentals has an oak studded park that offers picnic tables, running water and restrooms for its customers.