Featuring laid-back styles in a laid-back kind of atmosphere, Pacific Wave embodies the look and feel of Santa Cruz. For skaters, surfers, and snowboarders, Pacific Wave carries all the necessary equipment.
For clothing and apparel, there is a ton of youthful beach and urban fashion to choose from, including what appears to be an entirely separate storefront for women and girls (this is one big downtown store location). Retail items include backpacks, shoes, shirts, shorts, sunglasses, belts, surfboards, skateboards, snowboards, and helmets. Pacific Wave also rents out and repairs snowboards.
Jack O'Neill started selling wetsuits, surfboards, sports clothing and other accessories in the 1950's, and his O'Neill Surf Shop, located in the heart of downtown Santa Cruz, continues the tradition with a full line of merchandise. Now a Santa Cruz classic, people come from all over the world to purchase the quality items first created by Jack.
Cowell's Surf Shop is a locally owned professional surf shop with a wide variety of specialty surfing products. Repairs, lessons, wetsuits, clothing and accessories make this the local destination for all your surfing needs.
Michel Junod has been shaping boards since 1966. He can design a board specific to a customer's style of surfing, color and glassing preferences. Junod's surfboards can be ordered by mail, picked up at the Almar Street workshop or purchased at various local shops including Billabong Surf Shop and Pacific Wave. Junod cofounded West Cliff Surfboards in 1970, and has shaped for Lightning Bolt, Dick Brewer and Surfline Hawaii retail shops in Honolulu.
This is the outlet for Rip Curl, a one-stop shop for surfing gear. It carries wetsuits, surf boards, clothing, sunglasses and footwear. Board and wetsuit rentals are available as well. There are always discounted items to peruse.
Crafting wetsuits in Santa Cruz for 10 years, Hotline is a manufacturer of surfing apparel. With a huge location on 719 Swift, it delivers its product all over the country. Being a big part in the SC surfing community, Hotline is a family who all share the same passion.
The Haut Surf Shop was started by Doug Haut, one of the best surfers of his day, a man with more than 50 years of surfing experience. He has been crafting high-quality surfboards and sailboards for a very long time. As one of the oldest surf shops in California, Haut has created a huge customer base and his boards are in high demand. If you're in the market for a new board, or just want to stop by the shop, with all the friendly people working there, you can be sure to have a great experience.
Covewater Paddle Surf is a stand-up paddleboard shop that sells and rents paddleboarding equipment and accessories. Its staff also teaches classes stand-up paddling, women's intro, SUP fitness and SUP yoga classes, and hosts and Elkhorn Slough tours.
Ward Coffey Shapes is a locally based company that sells handmade custom surfboards and other surf craft. The shop is named after owner Ward Coffey, who is an innovator in his field. Coffey shapes his durable, lightweight boards out of eco-friendly expanded polystyrene, or EPS. Coffey says he eschews the mass market model and takes time to listen to his customers, pay special attention to detail and treat people the way they want to be treated.
