Founded in 1978, Zumiez Inc. is a mall based specialty retailer of action sports-related apparel, footwear, equipment and accessories. It functions under the Zumiez brand name and operates more than 300 stores in 35 states. Located in Santa Rosa, Calif., the company caters to young men and women between ages 12 to 24 years, focusing on skateboarding, surfing, snowboarding, motocross and bicycle motocross (BMX). The firm makes available brands, such as Adidas, DC, Nike, Vans, Von Zipper and Zoo York, to name a few.