Total Immersion is the global leader in Augmented Reality and a pioneer in commercializing the technology. Founded in 1999, Total Immersion is today a global company with presence in Los Angeles, Paris, London and Hong Kong serving global market leaders like Mattel, McDonalds, Coca-Cola, Procter & Gamble with some very visible programs like associated with the 20th Century Fox produced Avatar movie from James Cameron. With more than 70 partners worldwide, Total Immersion is able to serve and support its customers wherever they operate. More than 270 projects were performed in 2009 in different markets like Digital Marketing,, or Museums. Total Immersion has been focusing on developing the most scalable and reliable Augmented Reality platform and industrialised it for massive rollouts in the Tier 1 consumer market. Our patented software technology, DFusion, has been benchmarked and approved by numerous industry leaders and global brands which we are partnering with and building strategic alliances.