Florida Trend is a monthly magazine that is read by business executives, government officials and civic leaders throughout Florida. Operational for more than 50 years, it is a regional business magazine. The magazine s content includes articles about Florida businesses, leadership profiles and industry reports. The publication also covers the environment and politics. Florida Trend covers several industries, such as agriculture, banking and finance, education, energy, health care, international trade, life sciences and manufacturing. It also offers information on media and marketing, real estate, retail, transportation and travel industries. It publishes several specialty annuals, such as Business Florida and Florida Small Business.