This is the Los Angeles branch of Jews for Jesus, located just off the UCLA campus in the Westwood Village. The organization's purpose is to make the messiahship of Jesus an unavoidable issue to Jewish people worldwide. The center features a small Messianic bookstore, which sells books, CDs, videos, t-shirts, cards and resources for followers of Y'shua (Jesus). A Portico Room is available for events, worship, Bible studies, school study or social activity. Jews and Gentiles alike are welcome to learn about the Messianic perspective. The staff offers short-term, small group Bible studies, discussions and assistance with church congregations in welcoming Jewish-Gentile couples.